JCP Plumbing
Expertise
UX research
UI and visual design
Web development
Deliverables
Sitemap & wireframes
Logo & branding
Responsive website
BACKGROUND
How did JCP Plumbing begin?
JCP Plumbing started with a small team of dedicated and experienced plumbers aiming to offer reliable & efficient plumbing solutions to residents of Chicagoland area.
As founder and an experienced plumber himself, Jackson noticed a gap in the market for a quick-response customer-centric service, leading to the creation of JCP Plumbing. Equipped with professional grade tools, years of experience, and a 24x7 emergency service laid the foundation of JCP.
OPPORTUNITY
A no-compromise, premium service
JCP proudly advertizes themself as providing an end-to-end plumbing solution so their customers don't have to worry about anything. As such, they deploy trained & experienced plumbers who are officially certified and perform the job reliably.
JCP Plumbing intended to capture more leads and target upscale neighborhoods with residents who are comfortable with slightly higher cost in favor of getting a hassle-free service without worrying about overlooking someone's shoulder.
DELIVERABLES
Professional plumbing lead magnet
JCP Plumbing realized from the start that their target audience is, primarily, households that fall into the market segment of upper middle-class or higher, who value convenience & comfort over cost.
The website had to act like a converting landing page that generates high quality leads, and validate in customers' mind the "premium service" that is being offered. The custom website, through its use of modern design, contemporary images & copy should make the customer feel that JCP is the best all-in-one solution without any post-service hassle.
Essential items checklist
✔️ Website sitemap
✔️ Wireframes & concepts
✔️ Logo & branding
✔️ Modern & premium appeal
✔️ High converting design
✔️ Responsive & performant design
✔️ Blog with CMS integration
✔️ SEO optimized content
INITIAL CONCEPT
Sitemap & Wireframes
Wireframes allowed us to understand and confirm the overall site structure, its information mapping and sitemap with respect to Shopify liquid templating format.
By showing & discussing wireframes at mid-fidelity level, it made it easier for the client to visualize ideas and build trust in order to deliver a website they would love.
JCP Plumbing - Sitemap
JCP Plumbing - Landing/Home page
JCP Plumbing - Services page
JCP Plumbing - Blog page
JCP Plumbing - Contact page
DESIGN
Hi-fidelity screens
Hi-fidelity screens were created after discussions with the client regarding layout, content, design and overall brand identity. Confirmation of previously created sitemap and wireframes aided in the discussions and allowed us to stay in sync with the project vision for JCP.
With the addition of clear and concise copy & supporting images, JCP was positioned to stand out as an upscale all-in-one plumbing solutions expert for residents around Chicago area.
JCP Home/Landing page
JCP Services page
JCP About page
JCP Service details page
JCP Contact page
JCP Call to Action (CTA) & Footer
JCP About - Team
JCP Blog - Articles page
JCP Home - Services overview
WEBSITE BUILD
Responsive website & CMS using Framer
The website for JCP Plumbing was deployed using Framer as a platform. Benefits like Color & Text styles management, integrated CMS, baked in Analytics dashboard, custom Form integration made it an easy choice for developing with Framer.
The website was designed & developed with performance and responsiveness in mind. High quality media assets were optimized to load without any hiccups. All pages and accompanying content was optimized for SEO, and subtle yet engaging animations were added to make browsing more enjoyable.
OUTCOMES
Project outcomes
Deliverables:
JCP Plumbing was established as a premium one-stop plumbing solutions expert serving residents of Chicago loop & surrounding suburbs. A modern web presence with identifiable branding, optimized for speed & accessibility allows JCP to stand out from rest of the generic plumbing shops.
Values:
JCP Plumbing has been able to attract organic traffic whether its coming directly from google or through their social media, with an average CTR between 2.6% via searches and around 3.8% or higher based on targeted campaigns.
A higher portion of visitors have converted to actual paid customers as result of "initial-trust" that was cultivated on its own due to the modern design of custom website making them feel JCPs services are reliable and worth the cost.
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