Titli Design
Expertise
UX research
UI and visual design
Web development
Deliverables
Wireframes & Mockups
Logo & Branding
Shopify web-store
BACKGROUND
Why does titli design exist?
titli design started off as an ethnic, authentic & trendy online Indian jewelry webstore that caters solely to the US market.
The client, being an immigrant from India themself, wanted to provide potential customers the option to purchase artisan-crafted jewelry made in India, available for delivery to the US shores in days; not weeks, not months!
OPPORTUNITY
Ecommerce store powered by Shopify
Since titli design was going to be an ecommerce store from the get go, it was decided to setup the store using Shopify as a platform due to its unique feature-set optimized for online sales.
The benefits of using Shopify to power all of ecommerce related features, CMS based product inventory, orders and invoicing feartures with the added ability to market segmented audience using their inbuilt email and track campaigns for cart recovery just made it that much easier.
It was agreed upon that the store would run a custom modified version of Shopify Theme using Liquid and tie that with specific client requirements for handling discount codes in cart & checkout.
DELIVERABLES
Turning ideas into a real web-store
In order to turn clients' idea into a reality - it was essential to start creating their own boutique jewelry store that generates, daily, organic traffic via their SEO optimized collections & product pages, leading to high CTR and overall monthly revenue.
Essential items checklist
✔️ Competitor research & mood board
✔️ Mid-fidelity wireframes
✔️ Logo design
✔️ Branding and packaging
✔️ SEO optimized content
✔️ Shopify store setup
✔️ Shopify product & collection setup
✔️ Shopify custom theme development
INITIAL CONCEPT
Conceptual Wireframes
Wireframes allowed us to understand and confirm the overall site structure, its information mapping and sitemap with respect to Shopify liquid templating format.
By showing & discussing wireframes at mid-fidelity level, it made it easier for the client to visualize ideas and build trust in order to deliver a website they would love.
titli design homepage
titli design product catalog & filters
titli design product details
titli design shopping cart page & modal (side-panel)
DESIGN
Hi-fidelity screens
Based on the confirmed sitemap and wireframes, actual product information & images were used to create various hi-fidelity screens in order to depic the final page renders and their interactions. Everything was carefully assessed to ensure higher conversions and reduce friction to complete a purchase.
titli design - Catalog page
titli design - Product details page
titli design - Mobile view of Home, Product & Checkout pages
titli design - Mobile mockup of Home page
titli design - Tablet & Mobile view of Shopping Cart page
titli design - Tablet mockup of Shopping Cart page
titli design - Tablet & Mobile view of Checkout page
titli design - Logo
titli design - Promotional mailers & Packaging
WEBSITE BUILD
Shopify store & template development
Final ecommerce website build was completed by creating a custom Shopify theme using Liquid code. Each individual section and overall page was created as a modular element for plug-n-plug usage in the templating format for maximum flexibility.
In addition, Shopify store setup also included setting up a plethora of transactional emails, essential marketing flows like cart-recovery and checkout-recovery, managing discount codes, third-party apps & services integrations, etc.
titli design homepage
titli design product catalog
titli design product details
titli design product photos
titli design related products
titli design shopping cart
titli design product wishlist
titli design customer login
titli design customer signup
titli design contact page
titli design FAQ page
OUTCOMES
Project outcomes
Deliverables:
titli design was established as an independent boutique, Indian-inspired jewelry web-store for the US market. They have made it easier to acquire ethnic products for those that adore the Indo-asian fusion of clothing/styles.
Values:
titli design has received a great response and their sales have been 38% more than expected. The integration of Apple Pay and PayPal as Payment processors has opened more avenues for quick conversions. Also, setting up automation flows to recapture lost cart & checkout have resulted in an additional 20% sales on an average.
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